Digital marketing encompasses all marketing efforts for a business, organization, or brand conducted through digital channels on the internet. These strategies and tactics are designed to reach targeted online audiences across various internet-connected devices. Key elements of digital marketing include enhancing visibility on search engines like Google and Bing through search engine optimization (SEO), building presence and interaction on social media platforms such as Facebook, Twitter, and Instagram, and communicating with prospects and customers through targeted email campaigns. Additionally, it involves creating and maintaining a user-friendly and engaging website and using integrated applications to connect with and engage potential and existing customers.
